CareersContact中文

Video

How on-screen text is set, paced and timed in sudo videos — a reference for video production partners.

← Brand Guidelines

Frame

Frame · 1920 × 1080 · 16:9

Title safe · 120 px inset

Title-safe area16:9

All deliverables are 16:9. Masters are 3840 × 2160; every value in this guide is specified at 1920 × 1080 — scale 2× for UHD. Keep all text inside the 120 px title-safe area.

Delivery

Master3840 × 2160 · 25 fps · ProRes 422 HQ
Web1920 × 1080 · H.264
Logo sequenceProRes 4444 with alpha · .mov

Intro & Outro

The finished type-on stings for both marks. Sky · Yankees is the primary colorway; Indigo · White and Sky · Indigo follow. Use them as delivered — don't re-time, crop or recolor.

sudo

1920 × 1080 · 60 fps · 2 s
Sky · YankeesPrimaryMP4 ↓MOV ↓
Indigo · WhiteMP4 ↓MOV ↓
Sky · IndigoMP4 ↓MOV ↓
Black · WhiteOverlay onlyMP4 ↓MOV ↓
White · BlackOverlay onlyMP4 ↓MOV ↓

bothaus

1920 × 1080 · 60 fps · 3 s
Sky · YankeesPrimaryMP4 ↓MOV ↓
Indigo · WhiteMP4 ↓MOV ↓
Sky · IndigoMP4 ↓MOV ↓
Black · WhiteOverlay onlyMP4 ↓MOV ↓
White · BlackOverlay onlyMP4 ↓MOV ↓

Black · White and White · Black are for overlaying on footage only — never as standalone cards. MP4 (H.264) drops straight into web pages and players; MOV (HEVC) is the higher-quality file for edit timelines.

Scenes

Four worked examples show the system — two title treatments, an intertitle and a lower third. The sample copy is illustrative and changes by project.

01 · Title≤ 6 s

The simplest opener after the logo sting: a single centered line of Display, typed on. No tagline — when one is needed, use the title card.

02 · Title card≤ 6 s

Opens the film after the logo. The title types on; the tagline holds a beat, then fades up beneath — two lines maximum.

03 · Intertitle≤ 4 s

Intertitles between documentary acts. The index is fixed on the left — like the #, never typed; the short section title types on opposite it.

04 · Lower third≥ 4 s

Intertitle text may sit over footage as a compact caption when a full card would break the pacing. Captions fade up over a Yankees gradient — never typed on.

Copy

Write for the edit: one idea per card, readable in one breath. These limits apply to the English master copy; approve a separate CJK type and line-length system before producing Chinese-language motion.

Title card

Primary

1–2 lines · ≤ 32 characters per line

Support / meta

Optional 1 line · ≤ 56 characters

Intertitle

Primary

2–4 words · 1 line

Support / meta

Fixed # + index · never typed

Lower third

Primary

1 line · ≤ 32 characters

Support / meta

Optional label · ≤ 24 characters

Closing lockup

Primary

Slogan · 1–2 lines · ≤ 36 characters

Support / meta

Date or URL · 1 line · ≤ 28 characters

  • Use sentence case. Reserve all caps for Meta, where the template applies it automatically.
  • Keep sudo and bothaus lowercase, including at the start of a line.
  • Omit terminal punctuation on titles, intertitles and slogans.
  • Write literal, specific lines; avoid stacked claims, hashtags and calls to action.

Typography

DisplayGT Mechanik Poly · Bold — 96 px · leading 1.15 · tracking −1%

Introducing bothaus, from sudo

SupportGT Mechanik Poly · Regular — 44 px · leading 1.35

An open lab for robot developers

MetaGT Mechanik Semi · Medium — 28 px · uppercase · tracking +8%

opening late 2026

Sizes at 1920 × 1080; scale proportionally. Poly and Semi never mix within a line — dates, URLs and labels are always Semi. GT Mechanik is the approved Latin system; CJK motion needs a separately approved companion face.

Rhythm & Speed

Cursor blink13f on · 13f off · 520 ms at 25 fps
Lead-in13f · 520 ms before the first character
Type-on — Display2f per character · 80 ms
Type-on — Support & Meta1f per character · 40 ms
Line gap4f · 160 ms
Hold≥ 50f · 2 s after the last character
Fade8f · 320 ms · opacity only
Tagline reveal18f beat · 23f fade up
Transitionhard cut, or 8f dip to Yankees

The pace is mechanical — characters land at a fixed interval, like a terminal, not a human typist. Never randomize the interval, never ease, and never animate anything except opacity.

Color

Yankees

Background

#13213C

Sky

Text

#84C3FF

Sky 60

Secondary

#84C3FF · 60%

White

Logo

#FFFFFF

Full-frame cards set Sky type on a Yankees background; logos reverse to White. Secondary lines drop to 60 % opacity. Footage runs full frame — no other colors appear on cards.

Usage

Do

  • ✓Open with the logo sequence; end on the closing lockup so the bookends rhyme.
  • ✓Keep the type-on speed constant and the block cursor visible while typing.
  • ✓Keep all text inside the 120 px title-safe area.
  • ✓Set dates, URLs and labels in GT Mechanik Semi.
  • ✓Hold finished cards at least 2 seconds.

Don't

  • ✕Don't type the # — it's the prompt, on screen from frame one.
  • ✕Don't ease, bounce or randomize the type-on.
  • ✕Don't animate position, scale or tracking — opacity only.
  • ✕Don't type on over footage — captions fade up as lower thirds.
  • ✕Don't introduce new colors — type is always Sky, logos reverse to White.
  • ✕Don't show two cursors at once, or leave one on a finished card — the logo intro and closing lockup are the only exceptions.

Need the source files?

For the alpha logo sequence, font files, or anything not covered here, reach out.

Send Email